What is an Infomercial Article?


Author - CosmeticTattoo.org Marketing Team

Publication Details

Published: 19/12/2012

Abstract: An Infomercial Article is a paid advertisement that is a powerful form of marketing, a mixture of Information Article & Commercial Advertising, there are numerous kinds Infomercials and they are only limited by your imagination, want to know more?

by CosmeticTattoo.org - Marketing Team

An Infomercial Article is a paid advertisement that is a powerful form of marketing, a mixture of Information Article & Commercial Advertising, there are numerous kinds Infomercials and they are only limited by your imagination.

Infomercials remain active in our Articles list for 12 months after your publication and they can be renewed on an annual basis, this makes them one of the most cost efficient forms of 'Power Marketing' that you can buy.

For example below are some of the categories of Infomercials and what they can be used for;

- Do you have a special announcement that you would like to make about your business? For example you are opening a new business location or moving to larger premises, or perhaps you have a new business partner or maybe you have re-branded. Announcements are a perfect way to get your message out to the rest of the world.

Feature Products & Services - If you would like to launch a new product or service or alternatively feature an existing product or service then Product Features are a great idea. You can write an in depth advertising feature and put a particular product or service in focus. Perhaps you are overstocked with a particular item or maybe one of your services is being under utilised, if so then a Feature Article might be just what you need.

Press Releases - A press release can be a useful vehicle for your official business news, maybe you have signed a heads of agreement with another business, or perhaps you have just become the exclusive distributor for a well known brand.

Subscribe to RSS Feed The beauty of our Articles feature is that each category has an inbuilt RSS feed (which means 'Rich Site Summary' or is also often referred to as 'Really Simple Syndication') which means that our site visitors or news aggregators can subscribe to our article RSS feeds which might result in your press release reaching a very very wide audience. Whatever your business news is a Press Release can be a terrific way to let people know.

Spotlight Articles - A spotlight article can be used to write about your business or a particular staff member in a way that provides the reader a deeper understanding of who you are and what you do and perhaps including some of the more personal human elements as well. Spotlight articles are a great way to tell customers about a new staff member who has a particular skill set or simply a way of putting a more personal face to your business by telling 'Your Story'. Our marketing team will sometimes make an offer to some of our members to write a Spotlight Article about their business after conducting an e-Interview with the business owner.

These are just a few of the ways that you can use an Infomercial Article to communicate with customers, in addition to the 'copy' (media term for the written text) you can also include a gallery of 5 images or even a YouTube video that you have created.

Example of a YouTube Video inserted into the Infomercial Article

To insert a YouTube video into your article you merely click the 'share' link below the video on YouTube then select the 'Embedded' tab and a snippet code will be revealed something like the one below;


<iframe title="YouTube video player" class="youtube-player" type="text/html" width="400" height="325" src="http://www.youtube.com/embed/HWyOYjUs_zk?rel=0" frameborder="0" allowFullScreen></iframe>


Make sure that you un-tick the tick box that says;
Show suggested videos when the video finishes

By un-ticking the box a small amount of code is added (rel=0) to the end of the link as per the example above, that prevents random videos from playing at the end of your chosen video which would distract from your article and fill the site with random material. Save your code to a text file ready for when you are creating your Infomercial Article.

If you like you can create the text of your article in a word document and then perform a spell check before copying and pasting into the "Articles" rich text editor, or you can simply create the Article from scratch in the Articles text editor whichever method you prefer.



Tip: We recommend that you create your Article text in word so that you have a backup copy and also so you can perform a spell and grammar check before it goes live. Once you paste the text into the Articles text editor and perform all your formatting there, when formatting we also recommend that you chose a size 12pt for maximum readability. Font style is also important, simple styles such as Verdana or Arial tend to be quicker to read, over use of italics and Fancy font styles take longer to read and may not be the best choice to get your message across.

NB. If you are using Firefox as your web browser it disables copy and paste for rich text editors, you can fix this issue by following the steps mentioned in this article.

Once you have your YouTube snippet code you can imbed the video into your article anywhere you like by simply clicking the 'Insert/Edit Embedded Media' icon on the Articles text editor tool bar as per the icon image below;
Insert Media Button  
Then select the 'Source' tab and simply paste your YouTube snippet code into the box provided and Hey Presto your Infomercial Article has a video included.

The more interesting, informative and entertaining your article is the more people will want to read it and the more chance there is that you will acquire some new customers. Always check your Article several times after you have finished creating it to make sure that the layout and any formatting that you applied looks nice to encourage a site visitor to read your article.

If you add any links to your article (using the link tool on the articles toolbar) make sure that all your links are set up to 'open in a new window' because that will provide the reader the benefit of having both the linked page and your article open in their web browser at the same time.

Once you start using Infomercial Articles we are confident that you will be hooked on them as one of the most cost efficient forms of annual advertising that you can buy.

Regards from, The Marketing Team

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